People have been telling stories to entertain, convince and persuade ever since human language evolved. And brands have been using storytelling to help raise awareness and sell products since there were products to market. Thanks to the arrival of big data and sophisticated analytics tools, you can now combine the two to deliver more powerful, targeted marketing messages. It’s the first step to making your brand relevant, relatable and respected.
Phishing attacks have been around since the 1990s, but they’re still causing trouble for SMEs across the globe. All it takes is one misplaced click from an unwary employee to give attackers the keys to your most sensitive data, or cause mass service outages.
It's crucial to understand how phishing scams work, so you can educate your employees and protect your business against potential attacks.
The key to workplace productivity is equipping your people with the best tools for the job, which includes putting the right tech at their fingertips.
Technology is a force multiplier that gives your business a competitive edge, so it's important to spend your tech budget wisely. Whether you're equipping your frontline staff with more powerful PCs or rolling out software updates for your back-office team, it's vital that you empower your people to work more efficiently and effectively.
Have you ever been away from the office and needed to have something printed up? Well it's easy to do if you have a smartphone and a mobile printing application.
Imagine a scenario when you're out and about, but need to print something urgently. Mobile printing makes this easy to do from any smartphone or laptop with an internet connection. You just need to download an app to start.
Which app you choose may depend on what your workplace uses or the type of printer you have in the office. It can work in two ways. The app may connect directly to the printer or you can access a computer connected to the printer.
Is it upgrade time already? If you’re looking for the best business laptop for your SMB, there are plenty of good reasons to consider a 2-in-1 model in 2017.
These hybrid tablet/laptops truly offer the best of both worlds, with no compromise involved. Find out why they’re the fastest-growing category in laptops and which models are the best fit for your business with our 2-in-1 buyers guide.
Many schools are issuing tablets and laptops to their students, but are they always the best solution? In many cases, desktop computers are a better bet.
Computers have become an important aspect of the classroom experience as schools increasingly issue laptops and tablets to their students. However, there are many cases when a desktop computer reigns supreme over its lightweight cousins.
As a business owner, when you hear the term ‘cybersecurity’, do you immediately think of safeguarding your PCs against unwanted intruders and viruses? Cybersecurity extends far beyond your PCs, however, and should also encompass your printer fleet. As they often store sensitive information in the same way as your computers, they’re also vulnerable to an attack.
Managed Services is frequently mistaken for a fixed-rate version of the break-fix model, but it is more than just a different billing arrangement for IT services. Customers often enjoy a flat-rate billing model because expenses are fixed and cash-flow is consistent and predicable, but that’s a small piece of a much bigger picture. One of the key differentiators is prevention and protection, which inherently does not exist in a break-fix model.